“The [Patagonia] case competition ...inevitably will be one of the greatest highlights from my business school career. Working alongside an interdisciplinary team and presenting to Patagonia's leadership team not only solidified the importance of diverse minds coming together, but reaffirmed the notion that doing good is good business.” - Aysha Malik (University of Michigan), 2016 Winner
This one-of-a-kind case competition redefines the relationship between business and a healthy planet.
Graduate students from across the US tackle the interconnected business and sustainability aspects of a current, real-life issue facing the outdoor gear retailer Patagonia. In the first round of competition, interdisciplinary teams submit solutions to a case developed by the Berkeley-Haas Case Series and Patagonia. Senior leaders from Patagonia review all submissions and select finalists to present their solutions to Patagonia executives in person at Berkeley-Haas.
The top three teams receive cash prizes. All finalists get to engage with Patagonia executives at the Haas School of Business during the final competition round. The top three teams also get to visit Patagonia's Ventura, California headquarters to experience Patagonia's culture and discuss the implementation of their solution. Surfing and exploring with the Patagonia team included!
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