About the Peterson Series

The Peterson Series is the Center for Responsible Business’ flagship speaker series.  It convenes future business innovators, forward-thinking academics, and distinguished business leaders to discuss and move us forward toward a sustainable future.  Each semester has a theme that explores emerging areas requiring vision and leadership from Berkeley-Haas MBA students, corporate partners, and faculty members.

The Peterson Series was created in 1997 through a generous gift from Rudolph Peterson (1904-2003), a 1925 UC Berkeley graduate and former CEO and President of Bank of America.  All throughout his career leading Bank of America onto the global stage in the 1960s and heading the United Nations Development Programme in the 1970s, Mr. Peterson never lost sight of what was really important: helping those with less.  He became a notable philanthropist later in life, bringing integrity and dedication to his pursuit of serving others.

The Peterson Series is an embodiment of the man it is named for: bold, forward-thinking, and possessing a resolute view that businesses should be productive and ethical contributors to society.

Fall 2014: Transparency and Values in the Tech Industry

Facebook’s Data Use Policy stirred up global controversy this summer when the company reported that they had allowed academic researchers to manipulate the accounts of almost 700,000 users. According to Ceres – a non-profit that ranks companies and industries based on their ability to meet key expectations required of 21st century sustainable management practices – software companies demonstrate weak levels of transparency, and must confront a complex and growing set of human rights and environmental implications.

How much should consumers question the hardware and software that they rely on everyday?  What is the technology industry doing to ensure transparency for consumers, from the sourcing of materials through the collection of data on their devices?

This semester, the Peterson Series will explore the strategies and tactics that company leaders take as they navigate the critical issues concerning technology and society. This series will feature directors from top technology companies such as HP, Intel and SolarCity, and thought leaders from BSR and Responsible Sourcing Network.  In the face of rapid growth, these leaders see the potential for responsible management to mitigate environmental risks, deliver social benefits, and generate sustainable value. Our speakers will address social and environmental performance in relation to the topics of privacy, supply chains, and the creation of new markets through disruptive innovation.

Please check the Upcoming Events page for up-to-date event details.


Past Peterson Events

For detailed event descriptions, go to our Past Events page.