Center for Responsible Business

Patagonia Case Competition

The [Patagonia] case competition ...inevitably will be one of the greatest highlights from my business school career. Working alongside an interdisciplinary team and presenting to Patagonia's leadership team not only solidified the importance of diverse minds coming together, but reaffirmed the notion that doing good is good business.” - Aysha Malik (University of Michigan), 2016 Winner

2018 Patagonia Case Competition

Key Dates

  • End September: Topic for the case released
  • Mid November: Rules posted
  • End November: Team sign ups live
  • Mid December: Team lead sign up deadline
  • Mid January: Complete team sign up deadline
  • Mid-Late January: Case released to eligible teams
  • Mid February: Case proposals due
  • Early March: Finalists announced
  • Mid-Late April: Finalist presentations in Berkeley with Patagonia judges
  • Late May/Early June: Top teams trip to Patagonia Headquarters
  • 2018 Competition Dates

    About the Patagonia Case Competition

    This one-of-a-kind case competition redefines the relationship between business and a healthy planet.

    Graduate students from across the US tackle the interconnected business and sustainability aspects of a current, real-life issue facing the outdoor gear retailer Patagonia. In the first round of competition, interdisciplinary teams submit solutions to a case developed by the Berkeley-Haas Case Series and Patagonia. Senior leaders from Patagonia review all submissions and select finalists to present their solutions to Patagonia executives in person at Berkeley-Haas.

    Past Case Competition Topics

    2017 Case Topic

    In light of the recent launch of Patagonia Provisions, the 2017 case study focused on Patagonia’s desire to accelerate regenerative agricultural practices for food.

    2016 Case Topic

    The 2016 case study concerned DWR – Durable Water Repellent, a coating applied to clothing to make it more water repellent. DWR loses effectiveness over time as it wears off, necessitating repeated applications or replacement of gear. And DWR, a C8 long-chain fluorocarbon, turns out to be a persistent environmental pollutant that accumulates in rivers and lakes.

    Past Winners

    2017 Winners

    • First Place, Yale University, Plant Power Team (Nikola Alexandre, Nathan Hall, Nitesh Kumar, Chris Martin, Emily Oldfield, Serena Pozza)
    • Second Place, University of Pennsylvania, (Re)GenerationY Team (Michie Adachi, Mohammed Bashkeel, Jessica Blum, Chelsea Meyers, Smitha Sharma, Vinayak Uppal)
    • Third Place, Massachusetts Institute of Technology, FARM: Fair Agriculture and Resource Management Team (Lee Evangelakos, Lila Fridley, Jeremy Hare, Kelly Rincon, Sean Singer)

    2016 Winners

    • First Place, University of Michigan
    • Second Place, Yale University
    • Third Place, University of California, Berkeley


    The top three teams receive cash prizes. All finalists get to engage with Patagonia executives at the Haas School of Business during the final competition round. The top teams also  get to visit Patagonia's Ventura, California headquarters to experience Patagonia's culture and discuss the implementation of their solution. Surfing and exploring with the Patagonia team included!

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